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Articles & Contributions from Members & Partners



Chinese New Year 2021: brands look for the light in the dark

Charlotte McEleny, The Drum – 3 February 2021 Each year, marketers of the biggest brands in China sit down to create a Chinese New Year story that will tug on the heartstrings of consumers. The equivalent of the UK’s John Lewis Christmas advert, Chinese people look forward to seeing what creativity Apple presents for the…

The Very, Very Long Way Home for Chinese New Year

Shuli Ren, Bloomberg – 25 January 2021 China’s economy hasn’t felt the detrimental effects of Covid-19 quite like other countries, in fact it is now expanding at a faster rate than before the pandemic. It is set to experience a massive first quarter GDP growth spurt this year as well, with many people having a…

The original Edinburgh Festival

This year’s actual Festival was cancelled due to coronavirus, but the organisers commissioned a number of digital works from Scottish companies and performers. They include: a personal love letter to Scottish theatre from the National Theatre of Scotland, directed by award-winning film-maker Hope Dickson Leach; Scottish Opera’s modern-day interpretation of Gian Carlo Menotti’s The Telephone,…