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Asian B2B decision maker response to COVID-19 crisis

B2B decision makers are responding quickly, though actions and customer preferences vary by region. With thanks to Mckinsey & Company we bring this article which provides details on their regular, global surveys which are tracking how customers’ expectations, spending, and behaviours are changing throughout the pandemic across multiple countries over time. https://www.mckinsey.com/uk/our-insights/survey-asian-b2b-decision-maker-response-to-covid-19-crisis