Make it better, not just safer: The opportunity to reinvent travel
1.4 billion people travelled internationally in 2019, but in view of COVID, a safer travel experience is now paramount to once again attract travellers and to rekindle the romance that travel used to inspire.
Now is clearly a moment of crisis for the travel industry. Available seat miles on US airlines were down 71 percent in April 2020 from the previous year. Globally, hotels are at 29 percent occupancy, compared with 72 percent over the same period in 2019. However, we are seeing green shoots of demand in areas that are opening up, highlighting an enduring desire to travel; our April survey of Chinese leisure travelers shows that many people are already planning their next trip.
But the future of the travel industry will depend on more than just travelers’ pent-up demand. This article by McKinsey considers that current circumstances provide an opportunity to reinvent travel.