Consumer sentiment and behaviour continue to reflect the uncertainty of the COVID-19 crisis

Consumer sentiment and behaviour continue to reflect the uncertainty of the COVID-19 crisis

Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis levels.

Consumer behaviours are settling into a new normal, as people everywhere learn to live with the reality of COVID-19 and as more countries reopen parts of their economies. Although the pandemic’s impact has varied across regions, five themes have become evident among consumers across the globe:

  • Shift to value and essentials
  • Flight to digital and omnichannel
  • Shock to loyalty
  • Health and “caring” economy
  • Homebody economy

While these themes hold true across the 45 countries, McKinsey has tracked through the crisis, the following report exhibits focus on a subset of 12 core countries, selected because of their economic significance and the impact that COVID-19 has had on their populations.

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