The drive toward sustainability in packaging—beyond the quick wins
Sustainability—particularly regulatory and public concerns around single-use packaging waste—is combining with other trends to drive major changes in consumer packaging. Regulators are moving on the issue, and Fast-Moving Consumer Goods (FMCG) companies and retailers are proactively making bold commitments to improve both the sustainability of their packaging and to fundamentally rethink their packaging systems.
There will be significant impact on packaging converters and their value chain, which could threaten the survival of many in the industry. This Mckinsey & Company article explores whether system-level approaches, including collaboration along the value chain, can make our approach to packaging more sustainable. https://www.mckinsey.com/industries/paper-forest-products-and-packaging/our-insights/the-drive-toward-sustainability-in-packaging-beyond-the-quick-wins