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An Event with Facebook – The Game Changer. The social network revolution in the democratic process and its relevance to Asia.

Elections are undergoing a rapid and measurable transformation. From the Scottish Referendum in 2014 to Singaporean elections in 2015, heads of state, members of parliament, and candidates turn to Facebook to reach out directly to citizens, bypassing media commentary and traditional media air time to reach potential voters. Meanwhile, voters are demanding to connect with candidates in an honest, open, and transparent way. This swirling cyclone of activity online means that Facebook has become a game-changer when it comes to elections. Indeed, elections-related topics were the most talked about topics of conversation on Facebook in the UK in 2014. Globally, this pattern is consistent, regularly beating out celebrity and pop–culture news.


With more than 1.49 billion people using Facebook, rendering it the most populous country in the world if Facebook were a country, the impact of social media on elections – whether in Scotland or in Asia – cannot be underestimated. How are politicians reacting? What are people doing to connect to fellow citizens and political candidates? How are we seeing these trends play out regionally and globally?

The expert panel will include:

Elizabeth Linder

Founder of the Politics & Government Program at Facebook and specialist for the EMEA region.

Kirk Torrance

Industrial New Media and social media consultant to the Scottish National Party and Nicola Sturgeon.

Carl Miller

Research Director at the Centre for the Analysis of Social Media at Demos, the first British think tank unit dedicated to researching and understanding the digital world

October 29 2015


Date: October 29, 2015
Time: 6:00 pm - 8:00 pm


The Royal Society Of Edinburgh

22-26 George Street

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