When-are-readers-likely-to-believe-a-fact-check?

When-are-readers-likely-to-believe-a-fact-check?

This article was originally published by the Brookings Institution and the authors are Jianing Li and Michael W. Wagner .

In an era of increasing media consolidation, devastating layoffs, and growing attacks on journalists’ ability to report the verifiable truth, fact-checking journalism stands out as a notable bright spot. As newsrooms contract, fact-checking operations are expanding. In 2019, there were 210 active fact-checking organizations in 68 countries, according to a survey conducted by Duke Reporters’ Lab. Poynter’s International Fact-Checking Network touts more than five dozen fact-checking organizations as verified “signatories” who adhere to a common code of principles. Some fact-checking organizations, like PolitiFact, partner with local newspapers such as the Milwaukee Journal Sentinel to bring fact-checking to local media markets.

Recent research we have done studying fact-checking journalism’s ability to help people become more likely to believe things that are true finds that fact-checks’ effectiveness is based on factors outside of journalists’ control. Instead, the effectiveness of fact-checks depends upon what we knew about an issue before encountering the fact-check (and whether we are willing to admit it if we don’t know much) and whether the story is clearly labeled as a fact-check.

You can read the article here: https://www.brookings.edu/techstream/when-are-readers-likely-to-believe-a-fact-check/

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