Gerald Ross – A New Paradigm for Management: Lessons from the Coronavirus

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Dr. Gerald Ross founded the Rubicon Intelligence Unit™ that helps large companies spin off new technologies into high-growth business ventures. In the energy industry, Rubicon launched ventures in wind power, solar panel generation and integrated energy solutions.
In bio-materials, he worked with world-class NanoCrystalline cellulose and lignin-based ventures. Recently, he launched CareFyt™ with a new technology platform that helps Alzheimer’s caregivers cope with the complex challenges of long-term care.

Before launching Rubicon, Dr. Ross served as Dean of McGill’s Faculty of Management, with programs in the US, China, Japan, India and Europe.  He and his team developed award-winning pedagogical processes to engage students in active learning. Prior to McGill, he was Managing Partner of Change Lab International in Greenwich Connecticut.

Dr Ross will explore the failure of bureaucracy to manage Coronavirus effectively and highlight our inability to organise and coordinate our responses to such complex, dynamic challenges. He will explain how the Coronavirus has become the new normal for many other challenges and thus the need to transform traditional organisations.  Considering this, he will focus on the essential requirements for 21st Century organisations and some key organising principles. He will then consider the implications for Business Schools. He will highlight the opportunities to create new paradigms to drive the next 50+ years of organisational performance, including: revised programme design; a transferrable, scalable pedagogical process; and a new organisational model.

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